The Study of Signs
Sign was proposed in the early 1900s by the Swiss Linguist Ferdinand
de Saussure, and the American pragmatist Charles Sanders Peirce.
Charles
Sanders Peirce Ferdinand
de Saussure
Saussure argues that there was no link between what carries
the meaning, the signifier (usual the word or symbol) and the actual mean which
was carried the signified for example the word bed is not actually bed, the
meaning of bed could be carried by any random letters, known as signification. Peirce’s
ideas about semiotic differentiates between three types of sign, Icon index and
symbol, whether the sign belongs in one category or another is dependent upon
the nature of its relationship between the sign itself which you call the
referent and the actual meaning.
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Joseph Kosuth, “one and three chairs” (1965)
Semiotics can translate a picture from an image into words, Joseph
Kosuth is an American conceptual artist, famous for his art work “One and Three
Chairs” made in 1965. He places a chair against a wall with a photograph of the
chair hanging to its left and to its right; he placed a dictionary meaning of “chair”.
The idea for this art was not to share its beauty or to show any technical artistic
skills, but to share a meaning of what we know, and what we see. Kosuth uses three
separate ways to represent the basic of his work; the object, the picture and
the word in which we as viewers question and investigate the nature of art
which in fact is the basic fact of the chair. We are obligated to think about
how these basic modes are ways of communicating information to us, are the
different methods of information of representation important? Kosuth work
challenges its viewers to how artwork involve their audiences.
Ferdinand de Saussure http://www.egs.edu/library/ferdinand-de-saussure/biography/
Charles Sanders Peirce http://plato.stanford.edu/entries/peirce/
Chandler, D (2001). Semiotics: the basics. London:
Routledge. 1-296.
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